You've built a business. You've got customers. You're good at what you do.
But perhaps there's a frustrating gap between the effort you're putting in and the money you're actually taking home.
I help established service business owners make more money from the businesses they've already built — by identifying what's holding back their earnings and helping them do something about it.
You're busy looking after customers, delivering work and keeping the business running.
But despite all that effort, you're not taking home the money you'd like.
Maybe you're not charging enough. Maybe you're struggling to win the right clients. Perhaps you're spending too much time on work that isn't particularly profitable.
Or perhaps you know something needs to change, but you're not quite sure what.
That's where I can help.
I work alongside established service business owners to identify what's holding back their earnings and help them make practical changes that move the business forward.
Sometimes that's about sales. Sometimes it's pricing, positioning or the way the business operates.
We start by understanding your business, rather than assuming we already know the answer.
There's no one-size-fits-all formula for making a business more profitable.
That's why I start by listening.
I want to understand how your business works, what's going well, what's frustrating you and where the opportunities might be.
From there, our work follows three simple principles.
Find the Money
We identify where your business could be earning more. That might involve your pricing, sales conversations, the clients you're attracting, the services you're offering or how you're spending your time.
Unlock the Money
We work on the changes that could make the biggest difference. That might mean improving your offer, changing how you approach sales, adjusting your pricing or solving a problem that's holding the business back.
Make It Happen
We put those changes into practice. I'll help you think through decisions, overcome obstacles and follow through, rather than leaving you with a list of things you should do.
The aim isn't to give you more work. It's to help you get better financial results from the business you've already built.
For three months, I work closely alongside you and your business.
We'll have a private coaching session every week, lasting approximately 45–60 minutes.
You'll also have access to me through WhatsApp six days a week, so you can ask questions, discuss ideas and get support as situations arise.
Whether you're preparing for an important sales conversation, reconsidering your prices or dealing with a difficult business decision, you'll have someone to think it through with.
Where appropriate, we can also arrange a short additional call.
There's no rigid weekly curriculum. We focus on the challenges and opportunities that matter most to your business.
Think of me as a silent partner — someone in your corner who genuinely wants you to succeed.
I've learned that being good at what you do doesn't automatically mean you'll make good money from it.
I experienced that myself.
I created a training course that I believed could genuinely help businesses. But I didn't sell a single place.
Later, I developed another service and made 15 sales calls without winning a customer.
The problem wasn't a lack of effort or belief in what I was offering. I hadn't learned how to have effective sales conversations.
That experience changed the way I approach business.
I stopped focusing on persuading people and started focusing on understanding them.
Today, that's how I work with my coaching clients too.
I don't arrive with a ready-made formula. I listen, ask questions, help identify what's really holding the business back, and work alongside the owner to change it
Sometimes a relatively small change can make a significant difference.
One client, a photographer, was confident in her work and willing to approach potential customers. But she was doing too much talking during sales conversations.
We worked on slowing down, asking better questions and listening more carefully.
Within the first few weeks, she secured a £1,500 sale for work she might previously have priced at around £400.
Another client, who runs a digital agency, worked with me on sharpening his offer and improving his approach to reaching potential customers.
He went on to secure several new retainers worth thousands of pounds per month.
Different businesses. Different challenges.
The common thread is identifying what needs to change, then actually doing something about it.
I work with established service business owners who already have paying customers but know their business could be earning them more.
You're willing to look honestly at what's working, what's not, and make changes where they're needed.
You don't need another course or a pile of information. You want someone experienced to think things through with you, challenge your assumptions and help you follow through.
The investment for three months of private coaching is £7,500.
That includes our weekly sessions, WhatsApp support six days a week and additional short calls where appropriate.
I also offer a 100% Satisfaction Guarantee. We'll agree at the outset what a satisfactory coaching experience looks like, and if those agreed standards haven't been met despite your active participation, I'll continue providing coaching support at no additional coaching fee under our agreed terms.
If you think we'd work well together, the next step is a short application. I'll personally review it and get back to you.
There's no compulsory sales call.
If you've built a service business but aren't taking home the money you'd like, let's see whether working together makes sense.
Complete a short application and I'll personally review it.
If I think I can help, I'll explain the next step. No pressure and no compulsory sales call.